A CHINESE Communist Party official who went on almost 700 blind dates in three years says he has failed to find love because women only want to know how much he earns.

Zhang Xuyang, a 32-year-old from the eastern province of Henan, has discussed his plight on several television shows and received hundreds of thousands of visits to his website.

Since leaving the People's Liberation Army in 2008, Mr Zhang has gone on at least four, and sometimes five, dates every week. Now a low-level official in the local government in Henan, he said China's materialistic society meant that many of the women he met were only interested in whether he owned his own car and house.''Some people have called me a womaniser, and suggested that I am enjoying all this dating. This is not true. I am a responsible, prudent and serious professional with morals and integrity. If I make a commitment, it will be for life,'' he said.

''However, I would say that 80 per cent of the girls I met are not suitable.'' China's sudden wealth, and its shortage of women relative to men because of the one-child policy, has left many men lamenting their inability to find love. Last year, one of the country's most popular dating shows on television, If You Are the One, was shut down by censors because of its overt materialism after a string of brutal and humiliating rejections for the men involved.

When one female contestant was asked by a suitor whether she would join him for a bicycle ride, she responded: ''I would rather sit and cry in the back of a BMW.''

Another woman, asked for a handshake, replied: ''Only my boyfriend can hold my hand. Everyone else: 200,000 yuan [$A30,000] per shake.''

Mr Zhang said he was writing his autobiography and was trying, but so far with little luck, to raise 10 million yuan in order to build an etiquette school to train Chinese men and women in how to treat each other with respect.

''I want to teach students what love should be, how to have a beautiful and kind heart,'' he said. ''For the female students, they need to know how to cook, how to deal with their parents-in-law, how to raise children, how to solve arguments peacefully, how to do their make-up properly, and some other traditional etiquette.''

The biggest obstacle, he said, was his lack of fame. ''The thing about Chinese people is that even though they know I am right, they simply refuse to follow such a small potato,'' he said.